AN INTRODUCTION TO BACKLIGHT

BACKLIGHT is an award-winning Research and Insights Agency specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK. Our mission is to empower Ad Agencies, Media Owners and Businesses to create inclusive products and marketing strategies by authentically engaging diverse audiences using our data-driven insights and cultural expertise.

Our Vision and Values
We are dedicated to fostering positive change by effectively helping businesses understand and engage with Black and Multi Ethnic audiences. We believe in the power of data to shape impactful strategies and unlock new growth opportunities.

Meet The Founder - Lydia Amoah, CEO

**Lydia Amoah** is the dynamic CEO of **BACKLIGHT** and the visionary founder of the **Black Pound Report**. A catalyst for business transformation, Lydia helps companies unlock growth by leveraging insights on **Black, Asian, and multi-ethnic consumers.**
The **Black Pound Report**, Lydia's pioneering initiative, provides crucial **data** on the spending power and behaviors of these audiences in the UK. This valuable resource has driven growth strategies for leading clients, including **News UK**, **Channel 4**, **Capita, Adwanted Events, Mail Metro Media,** and IPA, enabling them to access new market opportunities.
Lydia is recognised among the **Top 25 Black Entrepreneurs to Watch** and featured on the **Diversity Power List 2023.** She has received the **Market Research Society's Grand Prix Liz Nelson Award for Social Impact** and was a **finalist for the Black Talent Awards** in Marketing, Media, and Creative.

Lydia is an award-winning Business Coach who empowers leaders of change to take their business to the next level.
Architect of Accelerate, the Creative Industry’s revered Multicultural Leadership programme that’s actively changing the landscape of Black, Asian and Multi-Ethnic leaders in the workplace.
Lydia is available as a keynote speaker.

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