Welcome to BACKLIGHT

BACKLIGHT is an award-winning Research and Insights Agency specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK. Our mission is to empower Ad Agencies, Media Owners and Businesses to create inclusive products and marketing strategies by authentically engaging diverse audiences using our data-driven insights and cultural expertise.

Our Mission

We empower brands to drive commercial success by leveraging real-time insights on emerging consumer markets. Through our research and analytics, businesses gain a competitive edge by understanding high-growth audiences and tailoring their products, services, and marketing strategies for maximum impact.

Meet The Founder - Lydia Amoah, CEO

Lydia Amoah is a visionary business leader, market strategist, and the founder of the Black Pound Report. She has transformed how businesses understand and engage with Black, Asian, and Multi-Ethnic consumers, ensuring they capitalise on untapped market potential.

A Leading Authority in Market Insights

Lydia’s research and expertise have helped brands across multiple industries maximise revenue and market share by using data to inform their business strategies. Her expertise spans:

  • Consumer Insights & Market Intelligence – Helping brands identify growth opportunities.

  • Leadership & Executive Coaching – Equipping business leaders with the skills to engage emerging markets.

  • Marketing & Strategy – Ensuring brands optimise their campaigns for diverse audiences.

Recognised for Industry Excellence

  • Named among the Top 25 Black Entrepreneurs to Watch.

  • Featured on the Diversity Power List 2023.

  • Winner of the Market Research Society’s Grand Prix Liz Nelson Award for Social Impact.

  • Finalist for the Black Talent Awards in Marketing, Media & Creative

Driving Business Growth Through Data

Lydia is also the architect of Accelerate, the Creative Industry’s leading Multicultural Leadership Programme. This programme equips business leaders with the tools to drive innovation and market expansion.

Lydia is available as a keynote speaker – Book her for expert insights on market intelligence, consumer behaviour, and commercial growth strategies.

Partner with BACKLIGHT

Whether you're a brand, media owner, agency, or investor, BACKLIGHT provides the data, strategy, and expertise to help you unlock the full potential of Black, Asian, and Multi-Ethnic consumer markets.

30 minute initial consulatation