AN INTRODUCTION TO BACKLIGHT

BACKLIGHT is an award-winning market research and insights consultancy specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK. Our mission is to empower Ad Agencies, Media Owners and businesses to authentically engage diverse audiences using our data-driven insights, inclusive strategies, and cultural expertise.

Our Vision and Values
We are committed to driving positive change by meaningfully helping businesses understand and connect with diverse audiences. We believe in the power of data to foster inclusivity, shape impactful strategies, and unlock new growth opportunities.

Meet The Founder - Lydia Amoah, CEO

**Lydia Amoah** is the dynamic CEO of **BACKLIGHT** and the visionary founder of the **Black Pound Report**. A catalyst for business transformation, Lydia helps companies unlock growth by leveraging insights on **Black, Asian, and multi-ethnic consumers.**
The **Black Pound Report**, Lydia's pioneering initiative, provides crucial **data** on the spending power and behaviors of these audiences in the UK. This valuable resource has driven growth strategies for leading clients, including **News UK**, **Channel 4**, **Capita, Adwanted Events, Mail Metro Media,** and IPA, enabling them to access new market opportunities.
Lydia is recognised among the **Top 25 Black Entrepreneurs to Watch** and featured on the **Diversity Power List 2023.** She has received the **Market Research Society's Grand Prix Liz Nelson Award for Social Impact** and was a **finalist for the Black Talent Awards** in Marketing, Media, and Creative.

Lydia is an award-winning Business Coach who empowers leaders of change to take their business to the next level.
Architect of Accelerate, the creative sector’s revered Multicultural Leadership programme that’s actively changing the landscape of Black, Asian and Multi-Ethnic leaders in the workplace
Lydia is available as a keynote speaker

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