Our Services

Powering Growth Through Data & Insights

Backlight provides industry-leading research, consultancy, and strategic insights that help Brands connect with Black, Asian, and Multi-Ethnic audiences in ways that drive real commercial success. Our work has influenced some of the most prominent media, advertising, and consumer goods names, shaping the future of inclusive marketing and business strategy.

Why Backlight?

Many brands fail to effectively engage diverse audiences because they rely on outdated assumptions and a one-size-fits-all approach. At Backlight, we challenge this by providing culturally intelligent, data-driven insights highlighting the immense spending power and influence of Black, Asian, and Multi-Ethnic consumers.

We don’t just offer reports; we provide actionable intelligence that transforms marketing strategies and business operations. Our insights have empowered brands like News UK, Talon, Channel 4, Clear Channel, ITV, Ofcom, Meta, Google, Comic Relief, Procter & Gamble, and IPA to build meaningful connections and unlock new market potential.

Our Core Services

The Black Pound Report & Data Tools

Our flagship research, The Black Pound Report, is the most comprehensive study of Black, Asian, and Multi-Ethnic consumer behaviour in the UK. This powerful resource provides brands with:

  • Unparalleled consumer insights – Understand spending habits, market preferences, and purchasing trends.

  • A media planning tool – Ensure campaigns resonate with key audiences for maximum engagement.

  • Industry benchmarks – Gain a data-backed competitive edge.

Brands like Procter & Gamble, Google, and Channel 4 have leveraged our insights to sharpen their strategies and increase their market share.

Inclusive Audits

Gain insights into your organisation’s approach to engaging Black, Asian, and Multi-Ethnic audiences. Our audit service, tailored for planning and insights teams, assesses how well your internal teams understand these key demographics, identifying strengths, gaps, and growth opportunities.

What’s Included:

  • In-Depth Evaluation – An analysis of your teams' perspectives and practices regarding Black, Asian, and Multi-Ethnic audiences, highlighting areas for improvement.

  • Comprehensive Report & Recommendations – A detailed report with practical recommendations based on a SWOT analysis, guiding your next steps for strategic growth.

  • Targeted Strategies for Inclusive Marketing – Actionable strategies to effectively enhance your teams' ability to reach and resonate with these diverse groups.

Pitching Support

Effective pitching begins with a clear understanding of the subject matter and audience. Incorporating data-driven insights is key to demonstrating its value to Black and Multi-Ethnic consumers when presenting a new product or service.

How We Help:

  • Weaving in data-driven insights to create pitches that resonate.

  • Ensuring the perspectives of diverse communities is integral, not an afterthought.

  • Equipping your team with the knowledge to present campaigns authentically and inclusively.

Inclusive Marketing Audits

We assess your current marketing strategies and help refine them to ensure cultural authenticity and commercial effectiveness.

Our audits provide:

  • Campaign effectiveness assessments – Are your marketing efforts genuinely connecting with diverse audiences?

  • Unbiased, data-led insights – Address blind spots in your strategy.

  • Actionable recommendations – Optimise content, messaging, and media placements for growth.

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Partner with Backlight

We are more than your research agency; we will be your strategic partner in unlocking new market opportunities. Whether in media, advertising, finance, retail, or technology, our insights help you drive revenue and market expansion.