Our Services

Backlight offers services to help brands and businesses better understand and connect with Black, Asian, and Multi Ethnic audiences. Our expertise spans research, audits, consultancy, training, and strategic guidance, ensuring our clients achieve measurable results.

Why Backlight?

One of the most significant challenges in reaching diverse audiences is avoiding a one-size-fits-all approach. Many brands struggle with a monolithic outlook, assuming all consumer groups share the exact core needs and motivations. At Backlight, we challenge this narrative by offering nuanced, culturally sensitive data insights highlighting the spending power within Black, Asian, and Multi Ethnic audiences.

With our expert guidance, your planning, insights and production teams can embrace unbiased data and inclusive practices, unlocking new opportunities and gaining a competitive advantage in the marketplace.

Audit Services

Gain insights into your organization’s approach to engaging Black, Asian, and Multi Ethnic audiences. Our audit service, tailored for planning and insights teams, assesses how well your internal teams understand these key demographics, identifying strengths, gaps, and growth opportunities.

What’s Included:

In-Depth Evaluation:

An analysis of your teams' perspectives and practices about Black, Asian, and Multi Ethnic audiences, highlighting areas for improvement.

Comprehensive Report & Recommendations:

A detailed report with practical recommendations based on a SWOT analysis, guiding your next steps for strategic growth.

Targeted Strategies for Inclusive Marketing:

Actionable strategies to enhance your teams' ability to reach and resonate with these diverse groups effectively.

Pitching Support

Effective pitching begins with a clear understanding of the subject matter and audience. When you’re ready to communicate ideas for a new product or service, it’s essential to incorporate insights and data that address the needs and preferences of Black and multiethnic consumers.

How We Help:

Weaving in data-driven insights to create pitches that resonate.
Ensuring the perspectives of diverse communities are integral, not an afterthought.
Equipping your team with the knowledge to present campaigns in an authentic, inclusive way.

Engaging Black and Multi-Ethnic Audiences

Backlight offers services that help companies develop effective strategies for authentically engaging Black and multi-ethnic audiences through our data and research. Whether you are crafting marketing campaigns or enhancing team training, we provide the insights and expertise needed to connect with diverse consumers meaningfully.

Training and Workshops

Empower your teams with our tailored training workshops covering cultural sensitivity, inclusive marketing, and best practices for engaging diverse groups. Our workshops help organisations build confidence and understanding in their approach to multicultural audiences.