About Backlight

Backlight is an award-winning research and insights Agency specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK. Our mission is to empower Ad Agencies, Media Owners and Businesses to authentically engage through our data-driven insights, inclusive strategies, and cultural expertise.

Ready to take your business to the next level with inclusive strategies and data-driven insights? Contact us to learn more about our services, schedule a consultation, or request a copy of the Black Pound Report.

It starts with a conversation

Initial consultations last 30 minutes

Meet the Team

  • Lydia Amoah

    Lydia Amoah

    FOUNDER

  • Ozoda Muminova

    DATA AND INSIGHT LEAD

  • Julia Mior

    MARKETING

  • Adanma Baptiste

    DATA SCIENTIST

 

Our Clients

We’re proud to have worked with some of the world’s most influential brands and organisations.

 

Case Studies

The changes we make, and the results our clients see are real.

  • Simon Frazier, IPA

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  • Ali Hanan, Creative Equals

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  • Shelley Bishton, News UK

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