Shelley Bishton

News UK

Working with Lydia and partner on the Black Pound Report has been a pleasure, which addresses a critical gap in market research. Too often, research samples lack quotas for race, ethnicity, sexuality, and disability, making it difficult to claim that our findings are truly nationally representative. Without including diverse perspectives, we cannot fully understand or serve the entire population's needs.

Lydia's work on the Black Pound Report has focused on the insights of Black, Asian, and Multi-Ethnic communities, providing unique perspectives that have been historically underrepresented. This collaboration has allowed us to unravel assumptions and question our research practices, pushing us towards a more inclusive and accurate understanding of the diverse communities across the UK.

The Black Pound Report marks a powerful step in acknowledging and amplifying voices that have too often been overlooked, and I am proud to be part of this meaningful initiative.